On August 30th, Instapundit asks: IS IT PARENTAL NEGLECT to let your kid bike to school?
Within 24 hours the story is around the globe and Lance Armstrong, the famous Tour de France winner, tweeted his opinion about the story: "That's ridiculous. I'm glad I was so "neglected". #thanksmom"
And mainstream media is gonna compete with the reactive ability and rapid, targeted, viral dissemination of these alternative information channels how?