I'm finding the buzz around McCain's VP pick astounding. I've seen more email and blog traffic on this subject than on anything other topic for months. I've gotten emails from left wing friends that I haven't heard from in eons (they hate her, of course). A fairly left wing egroup that I subscribe to (another group of friends) had dozens of posts regarding Palin (yes, they hate her too, but there was no way they were going to vote for McCain anyway). Compare this to the complete lack of interest in Joe Biden.
She's not my type (for example, she thinks Creationism should be taught in schools, which is a bit beyond the palin for me), but there's no doubt in my mind that McCain's campaign is getting huge publicity from his surprising pick, and as a result, I think it was an impressively good roll-of-the-dice. It may not work in the end, but hey, it's worth the shot.